soupornuts.com answers questions about the Rotater

November 13, 2007 · Posted in Entrepreneurship, Physical Therapy, Shoulder Rehab, The Rotater

I am an entrepreneur involved in several business ventures. One of these projects involves the marketing and development of the Rotater, which I have mentioned several times.

Answering e-mail

After receiving a number of e-mails with questions about the Rotater, I thought it might be beneficial to post the questions and my answers here rather than continuing to answer each query individually.

1. Did I invent the Rotater?

No. The Rotater was invented by my business partner and friend, Scott Kay.

2. Why did Scott invent the Rotater?

Scott is a flat-track motorcycle racer. He’s a no-holds-barred, balls-to-the-wall, wide-open kind of guy. His competitive nature causes him to push himself and his motorcycle to the edge and has resulted in several physically damaging crashes.

His latest crash resulted in his third shoulder surgery. Physicians say that it is extremely difficult to break your shoulder blade (scapula). Scott has managed to break each of his on separate occasions.

Facing another long rehabilitation process, Scott started questioning his physical therapists about obtaining some shoulder equipment that he could use at home to supplement his prescribed physical therapy. They repeatedly told him that he already had everything that was available. This answer did not satisfy Scott, so he designed the Rotater.

3. When did he decide to patent and market the Rotater?

Initially, Scott had no intention of pursuing the opportunity. He had simply done what he needed to do in order to speed up his rehab process.

It was only after continued urging by his physical therapists that Scott decided to share his Rotater with the world.

4. What is the Rotater?

The Rotater can best be described as a personal stretching device for the shoulder.

5. How does the Rotater work?

This simple-looking device positions the arm while at the same time it allows you to control the degree of stretch. It is almost like having a trainer or therapist with you. In fact, it was Scott who said, “I knew it was a good shoulder device when I could feel the same sensations that I felt during my shoulder therapy sessions.” You can see a video demonstration here.

6. Who uses the Rotater?

The Rotater is being used by:

physical therapists
occupational therapists
physicians
orthopedic surgeons
athletic trainers
nurses
strength and conditioning specialists
golfers – see what 1StopForGolf.com says about the Rotater
long drive champion
pga teaching professionals
professional baseball player
volleyball players
softball players
swimmers
competition rodeo roper (header)
post-operative patients
former NCAA cyclist
breast cancer survivors

7. What is “Stretching Shoulders to Stretch Lives”?

“Stretching Shoulders to Stretch Lives” is the tag line that marks our commitment to help breast cancer survivors by donating ten percent of the revenue of all “Pink Rotater” sales to help fund breast cancer research.

Essentially, when you buy a “Pink Rotater” to “Stretch your Shoulder”, we donate ten percent of the selling price for research “to Stretch Lives”.

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