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	<title>Comments on: The price of paid endorsement vs. the cost of lost credibility</title>
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	<link>http://www.soupornuts.com/the-price-of-paid-endorsement-vs-the-cost-of-lost-credibility/</link>
	<description>MEDIOCRITY IS NOT ACCEPTABLE!</description>
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		<title>By: Chris Melton</title>
		<link>http://www.soupornuts.com/the-price-of-paid-endorsement-vs-the-cost-of-lost-credibility/comment-page-1/#comment-106</link>
		<dc:creator>Chris Melton</dc:creator>
		<pubDate>Thu, 18 Oct 2007 08:56:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.soupornuts.com/the-price-of-paid-endorsement-vs-the-cost-of-lost-credibility/#comment-106</guid>
		<description>Hi Derek - thanks for your comment.  I will be stopping by for a look at that article.  You guys have several great web sites for golf, golf courses, golf products and more, by the way.</description>
		<content:encoded><![CDATA[<p>Hi Derek &#8211; thanks for your comment.  I will be stopping by for a look at that article.  You guys have several great web sites for golf, golf courses, golf products and more, by the way.</p>
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		<title>By: Derek Highley</title>
		<link>http://www.soupornuts.com/the-price-of-paid-endorsement-vs-the-cost-of-lost-credibility/comment-page-1/#comment-104</link>
		<dc:creator>Derek Highley</dc:creator>
		<pubDate>Wed, 17 Oct 2007 16:31:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.soupornuts.com/the-price-of-paid-endorsement-vs-the-cost-of-lost-credibility/#comment-104</guid>
		<description>Hi Chris,

Pretty timely post ... I&#039;m not sure if you have seen this already, but here is some recent news from the Golf world regarding paid endorsements.

http://1stopforgolf.typepad.com/blog/2007/10/new-tiger-swill.html</description>
		<content:encoded><![CDATA[<p>Hi Chris,</p>
<p>Pretty timely post &#8230; I&#8217;m not sure if you have seen this already, but here is some recent news from the Golf world regarding paid endorsements.</p>
<p><a href="http://1stopforgolf.typepad.com/blog/2007/10/new-tiger-swill.html" rel="nofollow">http://1stopforgolf.typepad.com/blog/2007/10/new-tiger-swill.html</a></p>
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		<title>By: Chris Melton</title>
		<link>http://www.soupornuts.com/the-price-of-paid-endorsement-vs-the-cost-of-lost-credibility/comment-page-1/#comment-72</link>
		<dc:creator>Chris Melton</dc:creator>
		<pubDate>Sun, 30 Sep 2007 13:41:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.soupornuts.com/the-price-of-paid-endorsement-vs-the-cost-of-lost-credibility/#comment-72</guid>
		<description>I&#039;d take a free testimonial over a paid endorsement, anyday!!!  Thanks for the support.</description>
		<content:encoded><![CDATA[<p>I&#8217;d take a free testimonial over a paid endorsement, anyday!!!  Thanks for the support.</p>
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		<title>By: Stephen Hopson</title>
		<link>http://www.soupornuts.com/the-price-of-paid-endorsement-vs-the-cost-of-lost-credibility/comment-page-1/#comment-71</link>
		<dc:creator>Stephen Hopson</dc:creator>
		<pubDate>Sat, 29 Sep 2007 19:07:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.soupornuts.com/the-price-of-paid-endorsement-vs-the-cost-of-lost-credibility/#comment-71</guid>
		<description>That was a very, very interesting and intriguing article.  Very thought provoking because as a professional speaker, I also need testomonials.  For the most part, as far as I know, getting testomonials are a vital part of convincing others to hire speakers, especially if they are well known or respected business people.  

When I was in the process of overhauling my professional speaking website (www.sjhopson.com), I had to think about who to approach.  I&#039;m not 100 percent sure of this but some of the more famous people do charge for testomonials.  It&#039;s hard to tell whether paid speaker endorsements are effective or not but I agree with you that endorsements should not cost anything.  It&#039;s an integrity thing.

Having said that, I did manage to get at least two respected and highly visible people to provide me a testomonial from a former CEO of Southwest Airlines and a best-selling author to do a video testomony for me.  I believe their testimonies are directly responsible for a good handful of engagements that came through my website alone.

Great article!  I enjoyed it.  Thanks.</description>
		<content:encoded><![CDATA[<p>That was a very, very interesting and intriguing article.  Very thought provoking because as a professional speaker, I also need testomonials.  For the most part, as far as I know, getting testomonials are a vital part of convincing others to hire speakers, especially if they are well known or respected business people.  </p>
<p>When I was in the process of overhauling my professional speaking website (www.sjhopson.com), I had to think about who to approach.  I&#8217;m not 100 percent sure of this but some of the more famous people do charge for testomonials.  It&#8217;s hard to tell whether paid speaker endorsements are effective or not but I agree with you that endorsements should not cost anything.  It&#8217;s an integrity thing.</p>
<p>Having said that, I did manage to get at least two respected and highly visible people to provide me a testomonial from a former CEO of Southwest Airlines and a best-selling author to do a video testomony for me.  I believe their testimonies are directly responsible for a good handful of engagements that came through my website alone.</p>
<p>Great article!  I enjoyed it.  Thanks.</p>
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